Have you ever wondered if we will look back at this period in time and shake our heads in disbelief... how did we allow technology to make us dumber and create societal disengagement. If you had a career in sales... how did I allow the product to be the message?
Every bad idea seemed good at the time
Do we now live in the age of digital narcissism? Are we witnessing the destruction of good manners and etiquette? Is written language being butchered by social media shorthand? Is the facade of 'social following' masking the absence of human connection? Is the avalanche of content across our screens driving digital distraction and destroying our ability to ponder and learn?
This short clip from Mad Men is more documentary that entertainment... and the advertisements below it are from the same era. They will make your jaw drop with laughter or anger... yet they are all 100% real. The appalling thing is that these types of ads are still happening today in many third world countries!
How anyone can look themselves in the mirror while they sell a product that kills their customers is beyond me. Advertising reflects the values of society and wow we have changed. I never knew that my dad wore his business shirt and tie to bed so my mother knew who deserved breakfast in bed the next morning!
But at least wives had Pep to get them ready for the evening after a day of house work... I think I am digging a hole I may never escape from...
And for the children in the home who were not satisfied with second-hand cigarette smoke, there was always cocaine gum to stop the whining and get them off to sleep...
Or maybe beer flavoured breast milk to help them sleep through the night... not to mention the nutritional benefits of hops and malt. Who would have ever known that beer is an appetizing and stimulating tonic?
And to get them going in the morning, nothing works better than a massive sugar hit... adding caffein is all the better.
No-one in marketing or sales should push anything they don't believe in. Here is a brilliant example of how marketing and sales can make products attractive to consumers. It highlights how the talent of those who know how to influence can be used for good.
Make sure you believe in what your product, service or solution does for your clients. Be a force for good in world and be clear about the positive difference you make for all stakeholders. Then transfer emotion rather than information.
Join the conversation here. How do you make sure your sales and marketing efforts are completely ethical and that they will remain so after the passage of time?
If you valued this article, please hit the ‘like' and ‘share’ buttons below. This article was originally published in LinkedIn here where you can comment. Also follow the award winning LinkedIn blog here or visit Tony’s leadership blog at his keynote speaker website: www.TonyHughes.com.au.