Create Sales Pipeline With 'Strategic Social Selling'

Please play video above. Buyers have never been more empowered and sellers must adapt in how they engage potential clients to create value. Sales and marketing teams must move away from the paradigm of 'interrupt and push' to instead 'attract and engage' to better create sales pipeline and drive revenue growth. Leveraging social platforms and technology can transform the process of building networks with intelligent engagement to set the right agenda on insight and value. 'Strategic Social Selling' is the strategy and process of building quality networks online to attract clients and accelerate the speed of business. Results are achieved with a strong personal brand and connection through social listening, researching and publishing to attract, engage and collaborate with partners and customers.

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Strategic Social Selling

This framework modernizes selling through strong personal brands and strategies that set the right agenda and increase market reach with reduced cost of sale. Transform how sellers operate and drive targeted engagement, build pipeline and improve sales efficiency by leveraging social technology & platforms.

Complementary White Paper

This free white paper defines a modern approach to strategic business-to-business (B2B) selling. It builds the business case for embracing 'social selling' while addressing common fears expressed by CEOs who are grappling with increased competition, shrinking margins and weakening customer loyalty. The buyer's journey is mapped to points of sales engagement and the role of personal brands, content marketing and automation tools is discussed. The paper concludes with recommendations for bringing sales and marketing together to attract clients, drive better customer experience, individual pipeline creation, lower cost of sales and increased revenue with improved customer retention.

Tony’s social selling framework has transformed the way I sell. No more cold calls and instead a level of engagement with clients I could only previously dream of. His strategies and techniques really work!
— Olsie Selfo. Regional Security Lead at The Network