Where B2B Sales Leadership Happens

Modernizing The Way You Sell

Welcome to a modern approach to business-to-business (B2B) selling. Here you'll find methodologies for building pipeline leveraging the power of social platforms such as LinkedIn, and the RSVPselling™ framework for managing complex sales. Everything is proven to improve execution and enterprise win rates to drive profitable revenue growth.

“Tony Hughes is one of the most respected writers and speakers globally on the topic of business-to-business selling. His books and blogs are essential reading for anyone interested in delivering consistently high sales results in the real world of ferocious competition and difficult-to-win clients.”
— Jonathan Farrington, CEO, Top Sales World


'Strategic Social Selling' is the modernized way for sales people to build strong sales pipelines & executive engagement by moving away from 'interrupt and push' to instead 'attract and engage' decision-makers and influencers in their markets. Leverage the power of social platforms such as LinkedIn and other tools to accelerate results.



RSVPselling has delivered hundreds of millions of dollars in complex wins for enterprises around the world. Manage deal complexity with an intuitive framework for covering relationships, developing strategy, creating customer value and aligning with the buyer's evaluation, selection and procurement processes.



Sales Enablement happens best with the right sales methodology driving your unique sales processes embedded within your Customer Relationship Management (CRM) system. This provides transparent opportunity coaching to deliver greater sales success and predictable revenue with accurate forecasting.


“In a fad-filled sales world that loves silver bullets, Tony Hughes gut-punches us with what’s real and what works. COMBO Prospecting addresses the challenges of prospecting with unflinching courage. Sales reps must master prospecting or starve. Companies must embrace prospecting or be run over by competitors who are not afraid to attack the top of the sales funnel. Tony doesn’t mince words in these pages. My advice: read it twice and apply its clear lessons daily. Your success will thank you.”
— Chris Beall, CEO, ConnectAndSell, Inc.

Click the Links below to see Tony's Award Winning Blog, Podcasts, Webinars, YouTube Channels, Speaker Website and Courses

featured blog Articles


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About Tony J Hughes

Tony is an experienced CEO and company director who brings proven leadership in building great culture and driving profitable revenue through customer success. With thirty-five years of experience in sales and business leadership, Tony holds individual and team performance records that have never been broken and has developed frameworks for modernizing the creation of quality sales pipeline and the way complex enterprise sales opportunities are managed to increase win rates.

He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and teaches 'modernized selling' within the MBA program at the University of Technology, Sydney. Tony is also a best selling author, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. He has more than 350,000 followers of his blogs and Tony’s first book is a business bestseller with his second book, COMBO Prospecting, published by The American Management Association.

Tony has served as Director of Sales for public corporations and as the Asia-pacific Managing Director for a number of tier-one global technology companies. Tony speaks at conferences internationally including for Salesforce World Tour events and sits on a number of advisory boards. His clients include Schneider Electric, New Zealand Government, Salesforce, TAL Life, Zip Water, Findex, BAE Systems, Flight Centre Travel Group, Red Hat and UBT with their 4,000 member companies globally.

Tony’s articles can be read on his award winning LinkedIn Blog and he can also be found at his author and public speaker website.