Sales Resources, Tools and Training Courses

On this page you will find Tony's best selling book, practical sales tools, training courses and a free sales aptitude test designed specifically for sales people in B2B selling.

Sales Enablement Tools - Individual License

This bundled offer of sales enablement tools is an individual perpetual license to use regardless of employer or career change. Included is a fully configurable Excel-based opportunity management tool, buyer profiler and call planner in Word format, book quiz to use with a sales team and the answers and explanations for the sales aptitude test.

Bundle of Tools Includes:

  • Opportunity Management Tool (Excel)
  • Buyer Profiler (template Word doc)
  • Sales Call Planner (template Word doc)
  • Sales Aptitude Test with separate scoring sheet and comprehensive answers and explanations document
  • Book quiz to ensure team has read the RSVPselling book (The Joshua Principle)


Book: The Joshua Principle, Leadership Secrets of Selling

Purchase Tony's best selling book in paperback (6th printing) and also available in audio book or eBook formats. The book is renowned and has been endorsed by Professor Neil Rackham and many other sales leaders globally. Amazon reviews here. For those who have already read or listened to the book, here is the epilogue.

"To describe this book as a compelling story is an understatement. This is a coming-of-age story and scores a perfect ten in every way! Take a deep breath, put your feet up and get ready to lose yourself in the truly engaging story of an aspiring sales leader who discovers how deals really get won.” Dave Stein: CEO, ES Research Group Inc.
“This is the first business book I’ve read that caused me to shed a tear. The concepts are powerful and I couldn’t put it down – I read it in just four days.” CEO of tier-one technology corporation who subsequently purchased copies for the entire management team and sales organization.
"This is the best book you’ll ever read on professional selling. It delivers genuine insights within a narrative that has the power to change your life. I couldn't put it down." Tom Snyder: White House staff and CEO of Huthwaite. 

Listen to this 25 minute interview about the book on The Sales Blog where Anthony Iannarino talks with Tony Hughes about concepts in the book. Click on images below to buy in your preferred format. Paperback copies come personally signed by the author.


Click on your preferred book option above. PayPal is for Paperback purchases only. Buy the Audio Book here (narrated by Michael Bonner) and a sample of audio content is available from Audible website. Preview print edition content from Kindle website. The eBook edition is also available from all good eBook retailers but a special offer from Barnes and Noble for eBook platforms including NOOK. 

Courses and Workshops

These flexible workshops can transform the way people sell and are an essential element of a sales transformation program. Courses can be tailored and the linked PDFs provide detailed overviews for each course. All courses come with comprehensive workbooks, tools and are hands-on with actionable insights.

The above courses are especially valuable for: 1) crafting value messaging to lead with insight in generating conversations with potential new clients, 2) helping sales people personally create opportunity pipeline leveraging LinkedIn, and 3) manage complex enterprise sales opportunities. The Relationship Selling course covers the Science and Art of Communication and Influence and is ideal for sales people, consultants and managers who engage with potential new clients and need to develop 'sales fundamentals' awareness and skills. The Negotiation course below can be tailored to include real world scenarios for role-play workshops. 

Personalized take-away tools from some of the courses includes:

  • Personal 'social selling' and brand strategy for creating sales pipeline
  • Tailored Opportunity Management Tool for qualification and action tracking
  • Customized Close Planner for creating alignment and forecast accuracy
  • Executive business value positioning (CEO, CFO, CIO, etc.)
  • Buyer profiler for summarizing buyer role, agenda, personality type, etc.
  • Questioning toolkit tailored to create differentiation with specific buyer roles
  • Evidenced business benefits list with discovery questions
  • Negotiation toolkit and frameworks for trading concessions and managing process

Free Sales Aptitude Test

This assessment tool is designed for those engaged in complex enterprise solution selling. Please note that it is not suitable for people engaged in retail, transactional or commodity selling. The self-assessment takes approximately 50 minutes but there is no time limit. Upon completion, summary scores are provided for the following seven competencies in professional selling:
- Sales Process
- Communication
- Knowledge, Attitude and Skill
- Opening
- Closing
- Objections
- Opportunity Development

The individual answers and explanations are available to purchase as part of the sales enablement bundle. Also included is a PDF version for use in the recruiting process for screening and interviewing candidates in complex B2B selling roles.

What People Are Saying About The sales aptitude test

“We recruit senior sales people for enterprise selling roles. Tony’s Sales Aptitude Test is truly unique and can enable an insightful discussion concerning whether a sales person is actually strategic. Our clients confirm that the RSVP concepts are redefining excellence in sales strategy and execution.”
— Marcus Lynch. Managing Director Halcyon Knights

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