Book: The Joshua Principle, Leadership Secrets of Selling

Purchase Tony's best selling book in paperback (6th printing) and also available in audio book or eBook formats. The book is renowned and has been endorsed by Professor Neil Rackham and many other sales leaders globally. Amazon reviews here. For those who have already read or listened to the book, here is the epilogue.

"To describe this book as a compelling story is an understatement. This is a coming-of-age story and scores a perfect ten in every way! Take a deep breath, put your feet up and get ready to lose yourself in the truly engaging story of an aspiring sales leader who discovers how deals really get won.” Dave Stein: CEO, ES Research Group Inc.
“This is the first business book I’ve read that caused me to shed a tear. The concepts are powerful and I couldn’t put it down – I read it in just four days.” CEO of tier-one technology corporation who subsequently purchased copies for the entire management team and sales organization.
"This is the best book you’ll ever read on professional selling. It delivers genuine insights within a narrative that has the power to change your life. I couldn't put it down." Tom Snyder: White House staff and CEO of Huthwaite. 

Listen to this 25 minute interview about the book on The Sales Blog where Anthony Iannarino talks with Tony Hughes about concepts in the book. Click on images below to buy in your preferred format. Paperback copies come personally signed by the author.


Click on your preferred book option above. PayPal is for Paperback purchases only. Buy the Audio Book here (narrated by Michael Bonner) and a sample of audio content is available from Audible website. Preview print edition content from Kindle website. The eBook edition is also available from all good eBook retailers but a special offer from Barnes and Noble for eBook platforms including NOOK.