The 6 Sins of B2B Social Selling

1. Narcissism and selfishness: Let your content attract people without you pushing or selling. Be a person of goodwill who generously promotes others. Talk about yourself only when you’re providing examples within a quality piece of content. Find kindred spirits online and help build their brand. The law of reciprocity works big-time in social but don't give to get.

2. Acid-washing: Good manners are an important part of all social interaction, including on-line. Being caustic through sarcasm or negativity paints you in a very poor light. If you don't have something positive to say to an individual, don't say anything at all. Click away.

3. Blog-bombing: If someone takes the effort to create a post or blog to contribute to the community or conversation, you should never promote your own competitive products and insert links to your website. This is the behaviour of a blood sucking parasite… think leach.

4. Faking it: Never pay for fake fans or likes. By all means use tools to help you schedule posts and manage social platforms but earn your followers organically.

5. Stealing content: Plagiarism is theft, plain and simple. Acknowledge others any time you knowingly use their ideas or intellectual property. Be original or attribute the source.

6. Spamming followers: Respect people’s time and focus on providing quality insights. Don't post junk and don't push sales messages at people. Pushing high volumes of self-serving content simply alienates people and they turn-off. Less really is more. Leverage the law of attraction.

If you valued this article, please hit the ‘like' and ‘share’ buttons below. This article was originally published in LinkedIn here where you can comment. Also follow the award winning LinkedIn blog here or visit Tony’s leadership blog at his keynote speaker website:

Main Image Photo by Flickr: mkhmarketing