What Do You Do... Guaranteed!?

Wow... and now backwards... WOW! I just discovered Joel Bauer on YouTube. He is a sales trainer extrordanairre. I wouldn't dare reject his business card after seeing the video embedded here. It has received 2.5 millions views and if this video doesn't make you smile... you're working too hard.

"My business card is THE tool! It took me 25 years to design and it won't fit in your rolodex... because I don't belong in your rolodex!!!" Joel Bauer

I can't say that I relate to Joel's style of delivery but maybe he could team-up with Grant Cardone to 10X the opening of every sales call with the next big thing in business cards... maybe an Adobe Flash 'pop-up' integrated within a LinkedIn profile?


A good friend of mine, John McInerney, sent me the business card of Dick Burley, aka Justin Wright. He is someone who also guarantees a whole bunch of outcomes... I certainly hope that Dick doesn't combine all of these pursuits in the one client engagement... he would make a hell of a mess.

But back to the amazing Joel Bauer... here is another one of his videos with indispensable wisdom on how to pack a suitcase for uber-effective business travel. I must now buy a jacket just like his that fits my laptop and pop-up business cards in the inside pocket... along with my hair drier, pillow and travel blanket... so handy when you're on the road. I dare you to watch this all the way to the end and then send me your top 60 travel tips.

But amidst the 'over the top' approach and advice from these sales legends, there is actually an important point to be made. Have you stopped laughing? (I laughed so hard my socks got wet). Are you ready for something serious here?

We need to be clear about 'our promise of value'. What outcomes do we deliver for those we serve?

Everyone in sales and marketing needs to stop talking about themselves, what they do and how they do it; to instead transform the approach to lead with why a conversation should matter to the buyer.

This 'why' narrative needs to be front and centre in your LinkedIn profile because 75% of buyers research the seller online and the #1 place that they find us is in LinkedIn. Is your LinkedIn profile at the standard that it needs to be to support the agenda you want to set by sharing insights that are relevant to your market? Do you show the right kind of values to attract and engage new clients? This guy has the right kind of approach.

Finally, here are the world's top 30 most innovative business cards... but none of these come close to the sheer mastery of Joe Bauer. How are you innovating your LinkedIn profile to make it stand out from the crowd?

If you valued this article, please hit the ‘like' and ‘share’ buttons below. This article was originally published in LinkedIn here where you can comment. Also follow the award winning LinkedIn blog here or visit Tony’s leadership blog at his keynote speaker website: www.TonyHughes.com.au.

Main Image: Flickr